Multi-disciplinary designer

with an international background, experienced in leading end-to-end design for B2B and SaaS products, creating intuitive platforms that not only solve difficult user problems but also drive business growth.
By bridging the gap between real user needs, stakeholder vision, and technical execution, the aim is to deliver solutions that are simple, usable, and scalable.

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Projects.

Yamaha Canada Music

Enhanced navigation, effortless comparison, and boosted engagement.

Yamaha Canada Music revolutionized its platform with a Salesforce-driven approach, significantly boosting user engagement and satisfaction. The introduction of a modern, user-centric design, complete with product comparison and multilingual support, led to a 35% surge in user engagement. and a 50% increase in resource downloads.

Stockday

Streamlined checkout, smarter promos, faster growth.

In collaboration with HEINEKEN Romania and Coca-Cola, and with our team’s expertise, Stockday successfully elevated the B2B e-commerce experience. By optimizing critical areas like Checkout and Promotions, the platform achieved remarkable improvements in operational efficiency and user engagement, driving business growth and enhancing ROI.

SimpleSite

Higher engagement, conversions, and pro subscriptions.

The refreshed Website Builder Editor, with significant improvements in information architecture and UI, boosted user satisfaction, resulting in a 25% increase in conversion rates. Meanwhile, the redesigned Start Wizard, featuring customizable templates and device previews, led to a 10% rise in pro subscription rates and enhanced user onboarding, allowing users to create more polished websites.

Galp

Simpler ordering, intuitive browsing, and a frictionless checkout.

Galp reimagined its platform with a user-focused, agile solution to simplify the ordering process and elevate customer satisfaction. Through responsive design, intuitive browsing, and an improved checkout, the platform transformed the ordering experience for gas cylinders and accessories, setting Galp apart in UX/UI excellence.

Saphety

Compliant, intuitive, and built for efficiency.

Saphety crafted a user-friendly electronic invoicing platform to assist businesses in adapting to new legal requirements. Emphasizing user-centric design and compliance-focused features, the platform simplifies invoicing, ensuring it is accessible and efficient for a diverse user base while maintaining strict legal compliance.

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About me.

Strategic & Impact-Driven

I design with purpose, creating intuitive experiences that drive engagement, growth, and efficiency. Every decision I make is backed by research and user insights.

Collaborative & Cross-Functional

I thrive in cross-functional teams, working closely with devs, stakeholders and users to bring top-tier UX UI to life. Communication and teamwork are key to great design.

Persistent & Mission-Driven

From complex workflows to high-scale design systems, I focus on building scalable, user-friendly solutions that simplify experiences without sacrificing functionality.

Detail-Oriented & Execution-Focused

I don’t just ideate, I execute. From wireframes to high-fidelity prototypes and scalable systems, I focus on delivering consistent, user-friendly, and high-quality experiences.

Work.

  • Senior UX / UI Designer
    2021 - Present
    OSF Digital
  • UX / UI Designer
    2020 - 2021
    Galp
  • UX / UI Designer
    2019 - 2020
    Saphety
  • UI Designer
    2016 - 2019
    SimpleSite
  • Graphic & Web Designer
    2012 - 2026
    Information Planet
  • Web Designer
    2010 - 2011
    Ative Design